Always Customer Journey

 For this assignment, we were given the task of identifying the customers journey for a specific brand and finding its 'magical moments' as well as its pain points. First, I produced two different persona profiles of which my chosen brand, Always, targets it's products towards. 

I then created an animated video that shows three different customer journeys based on my research, with the first two customer journeys highlighting my persona’s experiences with the product and the final one fixing pain points and creating magic moments for the customer.