Starbucks Advertising Campaign

For our first year uni project, we created an advertising campaign for Starbucks aimed at university students. The product we came up with was the ‘Cake Frappuccino’, with the intention to make students purchase it to ‘celebrate the little things’. As a result, we produced a press advert which would appeal to our target demographic. By reinforcing the idea of a celebration in one cup, we wanted to encourage students to purchase this drink, in the hopes that it makes them feel like they have achieved something big, even if they are just celebrating the little things such as completing an assignment on time. As part of our promotional campaign, we also produced a mock-up twitter stream with ten tweets that would resonate with students and lead them to purchase our ‘Chocolate Cake Frappuccino’.